Course Description

This course aims to impart advanced knowledge and skills for the formulation, implementation and evaluation of marketing strategies. Uncover your business/organization’s true valuepropositiontowinlocal competitive advantage and drive a sustainable internationalgrowth.

Target Market

  1. Officers,
  2. supervisors,
  3. entrepreneurs,
  4. businessowners & young innovators seeking to advance their knowledge in marketing. 

Areas to be Covered

  • DigitalMarketing 
  • MarketingPlanning& Strategy
  • Understanding Buyer Behaviour 
  • Integrated Marketing Communication

PS: Any of these modules can be offered as a customised inhouse short course training for an organization wishing to train a higher number of staff.

 

Fees

Face-Face: K180,000.00

Online:      K120,000.00

Apply HERE

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About The Polytechnic

The Polytechnic, a constituent college of the University of Malawi, is committed to stewarding the academic mission, research enterprise and strategic vision.

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